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Hey, judge with uncertainty what, I’m finally excited about the Olympics. The powers that be have unwavering that Roots is too out of the usual course, so the US Olympic team is going to be bringing preppy back to Beijing. And, with preppy comes sweaters. And ties. And crests. My God, crests! Polo plans to use an Olympic logo with a comb featuring a autograph copy of the stars and stripes logo used for the ’32 games in LA. The athletes will be sporting these raiment for the opening ceremonies (if we share), during the games, and closing ceremonies. Beforehand Polo has been attached to greater tennis events with their deals with the US Lay open and Wimbledon, but this is their first duration outfitting an Olympian team.

"Polo Ralph Lauren is a quintessential American fire-brand that represents a timeless and model production look which we make no doubt of our athletes will be excited to carry."

Apparently it’s profitable for Polo because they will be getting their name in the Asian emporium; somewhere they have a very small vicinity. The details of the quantity are insignificant to me, for all I concern about are sweater vests.

Source: 95total // cultural aggregation