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Hey, divine what, I’m finally excited about the Olympics. The powers that be have resolute that Roots is too out of the usual course, so the US Olympic team is going to be bringing preppy back to Beijing. And, with preppy comes sweaters. And ties. And crests. My God, crests! Polo plans to use an Olympic logo with a tuft featuring a autograph copy of the stars and stripes logo used for the ’32 games in LA. The athletes will be sporting these clothing for the opening ceremonies (if we share), during the games, and closing ceremonies. Antecedently Polo has been attached to greater tennis events with their deals with the US Make open and Wimbledon, but this is their first duration outfitting an Olympian team.

"Polo Ralph Lauren is a quintessential American fire-brand that represents a timeless and model production look which we make no doubt of our athletes will be excited to carry."

Apparently it’s useful for Polo because they will be acquirement their name in the Asian mart; somewhere they have a very small neighborhood. The details of the extent are insignificant to me, for all I solicitude about are sweater vests.

Source: 95total // cultural aggregation